About Me

Veteran. Coach. Builder of Resilient Humans.

I’m John Reed, founder of Southern Bred Fitness and a veteran-led tactical strength and conditioning coach with a background in Kinesiology and real-world performance.

My journey into coaching didn’t start with aesthetics or trends—it began with service, discipline, and responsibility, spanning over 12 years and counting.

My Veteran Story

My time in the military taught me that performance isn’t about motivation—it’s about preparation, systems, and resilience under pressure.

You don’t rise to the occasion—you fall to your level of training.

After service, I saw a disconnect in the fitness industry:

    •    Too much ego

    •    Too little purpose

    •    Programs built for likes, not longevity

I knew there was a better way—training that builds strength, conditioning, and durability for real life, not just the gym.

That’s when Southern Bred Fitness was born.

Rooted in Southern grit. Built on tactical principles. Backed by science.

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Coaching Philosophy

I believe training should:

    •    Enhance your life, not exhaust it

    •    Build strength that transfers beyond the gym

    •    Develop conditioning without burnout

    •    Respect recovery, movement quality, and longevity

My coaching blends:

    •    Evidence-based strength & conditioning

    •    Tactical principles from military training

    •    Movement efficiency and durability

    •    App-based accountability with human connection

No gimmicks. No fluff. Just intentional training with purpose.

Whether you’re active duty, a veteran, or a civilian who wants to move and perform at a higher level, you deserve structure, clarity, and coaching that meets you where you are.